Life Sciences

The global academic market for analytical and life science instrumentation is enormous. Covering 17% of the $67 billion industry, it is the largest individual end market, encompassing university research labs, core labs, non-profit research institutes, and university clinical research. A bastion of basic research, academia is at the frontier of scientific discovery itself. For today’s…

This report provides an in-depth and up-to-date look into scientists’ use of the genome editing tool, CRISPR/Cas9. Our survey reveals that while the market is growing steadily, there are challenges confronting suppliers. For instance, Bioinformatics found that over a quarter of scientist respondents said they were highly or somewhat likely to switch away from their primary brand…

First published by BioInformatics in 2003, Advertising to Life Scientists is the indispensable guide to reaching your scientific audience. Improve the effectiveness of your advertising by understanding the messages and media that scientists consider most useful and appropriate.

This report explores the preferences, opinions, and impact of print and digital advertising on life scientists. This report provides…